Juice Drinkers

Juice Drinkers is a place created by youthful and open- minded people. For ten years, it has been serving freshly squeezed juices and is a well known Poznan spot that’s written on the map for good. The request was to refresh their identity. Minimalism and simplicity with a playful twist was the focus. An important element to consider was also their new approach to materials. To protect the environment, Juice Drinkers have introduced returnable glass bottles and recyclable paper packaging.

A packaging system was designed, a series of photos created and elements of the identity were introduced into their new venue. The summary of the entire identification is shown in the series of energetic photos reflecting the free, urban character of the brand. The classic Poppins font, which appears in all communication materials, works together with a series of small, original, hand drawn illustrations. The clean, structured, black and white packaging system is the perfect setting for the joyful colourful juices.

Art Director & Graphic Designer: Joanna Ziemowska

Illustrations: Maria Mileńko

Photo: Kuba Rodziewicz

Scenography: Jadwiga Paluch

Publications:

Packaging of the world
Worldbranddesign
Creativeboom
PrintMag
Bēhance